Where a link ad shows up depends on your advertising goals. When shown in the mobile news feed, the link ads size is narrower than its desktop counterpart: Links ads are applicable to the desktop and mobile newsfeed, audience network, and right column.
Use Instapage for your Facebook Ads ➔ Facebook link ad specsįor Facebook link ads placed within the news feed, the following specs are recommended for optimal viewing: Here is a typical link ad placed in the news feed: Link description - additional information about the link’s destination and what the reader can expect after clicking through.The five options available include Book Now, Shop Now, Download, Sign Up, and Learn More. CTA button - encourages the reader to take the next step.Copy - including text to accompany the image and headline is recommended to explain the offer.Headline - informs the reader what your advertisement is about.Image - visual components play a significant role in grabbing attention and ultimately how your ad performs.When placed in the news feed, ads should include: There are five components for link ads, which work together to attract potential leads. Additionally, these ads can help grow the number of likes and boost engagement. They can have differing placements (Feed, Stories, Instagram, etc.), so you can use the same ads in a variety of locations to reach a wider audience. What are Facebook link ads?įacebook link ads are single image advertisements that help promote your website, post-click landing page or article. One of the most common ad types are Facebook link ads. With nearly 1.5 billion daily users and $13.5 billion in advertising revenue reported in Q3 of 2018, Facebook offers an unparalleled advertising experience for marketers.įacebook offers varying ad types for businesses looking to increase traffic and leads.
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